This study explored the night-time social life of young 20 somethings. Its goal was to understand what space there was for mobile devices to deliver greater utility.
The biggest discovery was how much unpredictability and spontaneity were the main experiential elements that defined a great night in the eyes of this cohort. The video gives their account of its value. An abridged report appears here
Showing posts with label social networking. Show all posts
Showing posts with label social networking. Show all posts
Wednesday, September 9, 2009
Friday, November 2, 2007
Brands creating revenue streams for customers
We at OFD made a discovery recently. It was more of an awareness of a pattern, and while it happened suddenly we disagree with our friend Malcolm Gladwell that is was the result of rapid cognition, the core thesis of his engaging book Blink.
Our 'ahah!' was much more likely the result of expansive processing in the human mind happening below the radar; realizations, epiphanies and Eurekas being consequences of mental activity and creativity emerging from the depths of our sub-conscious rather than the spontaneity and randomness or rapid processing it might otherwise seem.
We noticed a pattern of companies that create value for themselves by creating a revenue stream for its customers. A few examples of this are
Ebay unlocks money previously frozen in objects that have become less valuable to people over time. Some people make a living out of this.
Babajob rewards people who are the referral backbone for connecting job seekers with job oppportunities. Two kinds of people - the person encouraging a possible candidate to sign up and the person providing a character reference are compensated.
The German government by law, must buy any excess electricity that a home owner produces by solar means, beyond what he consumes in running the home.
This could be an important clue for marketers. People understand they possess more than possessions but knowledge capital that they want to be rewarded for. Perhaps in a web2.0 world the way to make social networking pay is it create a way for consumers to be compensated for the kinds and caliber of connections that they make possible.
Food for thought.
Our 'ahah!' was much more likely the result of expansive processing in the human mind happening below the radar; realizations, epiphanies and Eurekas being consequences of mental activity and creativity emerging from the depths of our sub-conscious rather than the spontaneity and randomness or rapid processing it might otherwise seem.
We noticed a pattern of companies that create value for themselves by creating a revenue stream for its customers. A few examples of this are
Ebay unlocks money previously frozen in objects that have become less valuable to people over time. Some people make a living out of this.
Babajob rewards people who are the referral backbone for connecting job seekers with job oppportunities. Two kinds of people - the person encouraging a possible candidate to sign up and the person providing a character reference are compensated.
The German government by law, must buy any excess electricity that a home owner produces by solar means, beyond what he consumes in running the home.
This could be an important clue for marketers. People understand they possess more than possessions but knowledge capital that they want to be rewarded for. Perhaps in a web2.0 world the way to make social networking pay is it create a way for consumers to be compensated for the kinds and caliber of connections that they make possible.
Food for thought.
Thursday, November 1, 2007
Making Social Networking Pay
An article in yesterday's New York Times represents a brilliantly inventive example of how social networking can be used to drive revenue. It comes from India, and it is helping the countries poorest people access a job market that connects them with badly needed sources of income.
The genius behind the idea comes from creating an on-line network by leveraging a critical and highly valued off-line network: world-of-mouth. In India, personal referrals are the way people typically get ad-hoc access to job openings. By paying individuals a very modest sum once the candidate they have had a hand in referring gets placed, the social network site babajobs is acknowledging the inherent value of a reliable referral and the risk that accompanies vouching for someone else's character.
Some inspiration here for marketers in first world countries.
The genius behind the idea comes from creating an on-line network by leveraging a critical and highly valued off-line network: world-of-mouth. In India, personal referrals are the way people typically get ad-hoc access to job openings. By paying individuals a very modest sum once the candidate they have had a hand in referring gets placed, the social network site babajobs is acknowledging the inherent value of a reliable referral and the risk that accompanies vouching for someone else's character.
Some inspiration here for marketers in first world countries.
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