Sunday, July 15, 2007

Communications carpet bombing

Is there some 'rule of five' that decrees communications are more effective when repeated multiple times?

One might be mistaken for thinking so given this street vendor spotted recently on the streets of NYC.

Perhaps it is no more than a left-over legacy of pre-enlightened communications theory from the 1950s.

His advertising room at a premium, the space would be far better spent on increasing the point size for each food he promotes - increasing legibility for further away.

It might also enable enticing adjectives to be included enhancing the appeal of his wares rather than advertising the basic items.

With street vendors a commodity business in this city, it would take only modest measures to brand a seller into a more distinctive, unique provider.

No comments: