Right after passing through security towards gates 76-90, a rectangular area was cordoned off by ropes. Within it were floor mats, with two people moving through a series of stretches. Their purpose: to dispense advice on how passengers can stay fit while traveling. Small pocket sized leaflets were available to take away. The display area was unusual and evoked curiosity among a large number of people passing by, causing them to stop to find out what the activity was all about.
It's a great example of a brand taking an action and - for a health insurance company - engaging people in an airport is innovative precisely because it's not expected yet it's a highly relevant context. Most people aren't thinking about well-being when they travel but flying certain has a impact upon it. By taking practical steps to educate the public about activities and actions that can improve flying fitness, Kaiser is showing concern and proactiveness in a tangible way rather than merely rhetoric.
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