Trevi fountain publicity stunt backfires

Generating buzz for the launch of a new Italian soda brand has brought the entire country to its feet. Diavolo Rosso misjudged public sentiment badly when it poured its strawberry syrup into the fountain in order to gain widespread attention.

Though the syrup dye won't damage the fountain it's considered an act of desecration for what must be considered a symbol of national pride..

It's a great example of guerrilla marketing gone too far.