Thursday, November 29, 2007

Stirring Bulletin #5

This is a departure from the usual Stirring Bulletin format.

Normally we contrast Middle Ages thinking (pre-enlightened marketing practice) with Renaissance thinking (post enlightenment marketing practice).

OFD has come across such an outstanding example of Middle Ages Thinking that it merits its dedicated focus.

This satire brilliantly captured the misguided ways of yore: where self-indulgent agencies and their clients were obsessed with espousing their own message, but falling on the deaf ears of consumers who saw through the gesture and artifice. A glaring example of what approach NOT to take.


No comments: