Wise words for Planners.

Planners have to be artful storytellers.  We need to help creatives develop stories for brands and to sell our own ideas to challenging audiences (the internal clients are often harder than the ones outside). 

In telling a compelling tale our words must be human in their connection yet precise in its expression.  What we say comes from how we say it. To connect with meaning words matter far more than most people realize. In makes all the difference to how people feel and to how they act. And as this charming story shows it's not just words that matter, it's the insight behind them that give them power.