Monday, May 5, 2008

A French name adds that je ne sait quoi

You'd be forgiven if thinking these establishments are in Europe. You'd not only have the wrong continent but the wrong side of the world. They are in Tokyo.

One will encounter relatively modest coffee shops such as these bearing French names but with no evidence of any other connection to that culture.

According to a local there's a clear hierarchy of style in Tokyo.

Way, way at the bottom are US brands.

Above them, reside the Spanish.

Then come the British (thanks to Burberry and Paul Smith)

Above, the Italian's take second place.

In pole position, come the French, envied deeply for their style in clothes and gastronomy.

So when it comes to sizing up places to grab a coffee or bite to eat on the go, one really can't judge a book by its cover.

No comments: