Klimpton: hotel as playground for adult fun

Why should the folks at the W have all the fun?

An in-room closet hanger recently suggested guests unleash their 'wild side'; to put on the robes - a wrap for men and a camisole for the ladies - and follow their instincts.






















Permission to play is an inventing part of Kimpton's suggestive selling. There's a time and place for adults to step outside of the boundaries of what they know and experience something new. They might even learn something about themselves in the process.

If couples leave with that kind of experience, the memory must certainly halo back to the brand. Not a bad accomplishment in mid-priced hotels segment offering a mostly undifferentiated fare.

Impressionism not delivered by bricks and mortar

One of the simple joys of a new city is the newness of everything. Happening upon unanticipated sights and vistas. The endless surprises that engage the senses in unexpected ways.

And so it was with walking past the Renoir Hotel on McAllister street. The name itself evokes so much color and richness, the essence of this artist's creations. Whatever the interior might offer to delight a visitor's senses the outside was in stark, drab contrast to the promise implied by its name.













Renoir's works - like others in his genre - were an other-worldy landscape of vibrant color and textures. Like a technicolor dream. It is perhaps asking too much for bricks and mortar to capture and express the wonderful mood embodied by impressionism. Unless of course, Cirque du Soleil went into the hotel business. This brand has a ethereal, colorful essence to their peformances. No doubt through their mastery of form, playfulness and light they could create a facade - and guest interaction with staff inside - that could live up to the promise of an impressionistic name.

Shocking news just in! The male perspective is more shallow

OK, a fascinating experience for this male OFDer to create a female alias and identity and review male hetro profiles on-line for the top 5 things they can't live without.

Not surprisingly we find some similarities and differences from the female poll conducted recently as a man.

In descending order, the frequency of category themes was:

* Possessions




...a motorcycle







* Relationships; emotions and human characteristics - tied




...good friends






* Experiences and sensations



...a good laugh





* Places



...a kitchen






* Activities



...taking a nap






* Existence basics


Broadly speaking the overall order of claimed importance is the same across gender. Men however are far more likely to cite possessions as most important. They are also far less likely to be literal in their interpretation and mention existence basics: no one suggested air, water, heat, shelter or similar survival essentials.

Next, the specific examples of items men picked across respective categories....