Why should the folks at the W have all the fun?
An in-room closet hanger recently suggested guests unleash their 'wild side'; to put on the robes - a wrap for men and a camisole for the ladies - and follow their instincts.
Permission to play is an inventing part of Kimpton's suggestive selling. There's a time and place for adults to step outside of the boundaries of what they know and experience something new. They might even learn something about themselves in the process.
If couples leave with that kind of experience, the memory must certainly halo back to the brand. Not a bad accomplishment in mid-priced hotels segment offering a mostly undifferentiated fare.
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