Anthropomorphology and inanimate objects

Money moves but is does not breathe. It does not have emotions and certainly not motivations. So an ad in the bus this morning seemed a strange proposition indeed. "There's money looking for you". It suggests all three human qualities, or at least animal characteristics.

OFD has commented recently that anthropomorphizing is a viable tactic in certain situations, such as connecting people emotionally to the care of pigeons for whom their motivation to help expresses itself in the form of feeding behavior. But we draw the line at inanimate objects. Let's keep anthropomorphizing for living things lest its over use weakens its potency and relevance.