Lax grammar sends the opposite message

In LA this week, returning a rental car to the airport I passed a white truck. Its sides were emblazoned with the company's name, which was intended to describe the business it is in:










Nothing may seem wrong but something is seriously awry.

The company is in the business of transporting perishable items, one presumes for the restaurant or hotel trade, and perhaps even hospitals. Careless grammar, however, suggests that fragility and decay are what befall the logistics themselves that the company manages. Not likely to inspire much confidence in the service, needless to say.

The fix is simple: Perishables Logistics.

One imagines that the company has no idea it is sending the opposite message to the one it intends, all because it misses the letter 's'.